Kid Logic

This is a social reel that is meant to make mortgage terms and talk seem not so scary… because let’s be real, if a kid is talking about it— how bad can it be?

CD: Jon Bugg

Art Director: Emily Surma

DP: Joel Ruby

Motion Designer: Justin Quik

This is a spin off of “Kid Logic” that is meant to feel more “organic” in style. We wanted to bring Lena around the office to ask Mortgage professionals the question, “What the heck is a mortgage?” The goal of this was to make digestible, engaging content that was also educational.