Social Graphics
Graphic posts for Rate Mortgage organic social accounts.
“This and…”
This is a static carousel meant to show relatable spring homeowner moments through aesthetic photos and copy design, with a unifying element between each photo of the white, squiggle line.
“Skip, Marry, Flip?”
This is a static carousel meant to play off of the game “date, marry, kill” but instead the homeowner version. The goal is to get people to interact with the post in the comments section and spark some live debate on home types.
“Starter Packs” Carousel
This static carousel is meant to play off the trend of health starter packs, but instead it is a homeowner version. As homeowners there are all things that act as unintentional workouts… moving day, painting, mowing, etc.
“Zoom In” Post
This static image is meant to take the viewer through a scavenger hunt journey of the tiny text that is on screen… each message leading to another.
Art Direction | Emily Surmaa
Design | Emily Surma
Hannah Montana Trend
This is a static carousel that was posted during the Hannah Montana 20th anniversary. The Rate app not only promotes mortgages, but they also have wellness content… the best of both worlds.
“Valentine Card Memes”
This is a carousel post meant to play off the cheesy valentine cards and memes. Not much else to say for this one but enjoy.
Press Each Image To Play
“Punch the Monkey x The Rate App” Carousel
Wanted to play off the timely trend of Punch the Monkey that has gone viral, and show that he no longer needs his stuffed monkey for emotional support, but instead he just needs the Rate App for emotional support.