Trends/UGC Rate Social Content
Are you ever scrolling and see a super relatable video or trend that makes you die laughing, think “wow, that’s so aesthetic I need to share it,” or repost and then all of a sudden you realize the post came from a mortgage company? That is the goal with this content below. Don’t forget to like and follow.
“Chasing After Your Dream Home”
This reel is a visually aesthetic video where the main character is chasing after different objects that are all found within the Rate app. She finally gets to catching the app which has all she needs.
CD: Mike Wilson
Art Director: Emily Surma
DP: Joel Ruby
Editor: Emily Surma
Press Video To Play
CD: Mike Wilson
Art Director: Emily Surma
DP: Joel Ruby
Editor: Joel Ruby
“Paper Reveal”
This reel is a visually aesthetic stop motion piece meant to intrigue your interest visually and then it reveals a more “ad like” message to download the rate app.
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“Football Hurt You Again”
This reel was meant to play off the Chicago Bears loss in the playoffs this year. The Rate office headquarters are in Chicago and so we wanted to make a relatable reel about the struggles of going to work the day after the tragic loss.
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CD: Jon Bugg
Art Director: Emily Surma
DP: Tony
Editor: Emily Surma
“Valentine Card Memes”
This is a carousel post meant to play off the cheesy valentine cards and memes. Not much else to say for this one but enjoy.
Press Each Image To Play
CD: Mike Wilson
Art Director: Emily Surma
Copywriter: Craig
Editor: Emily Surma
“Punch the Monkey x The Rate App” Carousel
Wanted to play off the timely trend of Punch the Monkey that has gone viral, and show that he no longer needs his stuffed monkey for emotional support, but instead he just needs the Rate App for emotional support.
CD: Jon Bugg
Art Director: Emily Surma
Designer: Emily Surma
“How I Feel Fixing Something Without Calling my Dad”
This was shot on iPhone to make it feel very social native and I also purposefuly used social native styled captions. This reel is meant to play on the idea of how you feel like a blue collar, handyman when you don’t have to call your dad to fix the easiest thing.
Press Video To Play
CD: Jon Bugg
Art Director: Emily Surma
DP: Emily Surma
Editor: Emily Surma
“Dad’s are Defrosting”
This is going to get posted on the first day of spring and it’s meant to highlight the universal excitement that all dad’s feel when they see just one blade of grass on the ground… it’s go time!
Press Video To Play
CD: Jon Bugg
Art Director: Emily Surma
DP: Emily Surma
Editor: Emily Surma