The One That Starts It All

Client: Wilson (spec work)

Goal: Highlight Wilson’s legacy, trust, and emotional continuity from childhood dreams to professional excellence

Role: Art Direction and Content Creation

This part of the campaign would visually show the side by side of young players next to pros who started with Wilson and are still using it at the prime of their game. Wilson is always with you.

"My First Wilson" User Stories

This would be a chance for sponsored Wilson players to share their story on why they fell in love with the game and why they started with a Wilson (and if they didn’t, maybe gear the tone toward why someone should start with a Wilson)

The main hashtag for this would be #AlwaysWithYou

“The One That Starts It All” is a social campaign meant to show consumers that Wilson isn’t just the brand you start with — it’s the brand you grow with. From your first swing to your Grand Slam dream, Wilson is your constant.

Emily Surma: Art Director and Content Creator